Typical Stages of a Telemarketing Campaign from Pilot to Roll-out
A pilot telemarketing campaign to establish the potential return on investment may suit you. A pilot needs to be typically 50 telemarketing hours in duration and is designed to ensure that the effectiveness of any roll-out campaign is optimised.

• The Telemarketing Project Brief
  Teleconnexion develop a comprehensive brief for your approval which will be used to guide our telemarketing team. We ensure that all the information needed by our IT team, telemarketers and account managers is included to ensure that the campaign runs smoothly
• Data Lease/Purchase
  If required, Teleconnexion can assist in sourcing data for your campaign. Costs depend on the basis for use e.g. single use, 12 month lease or perpetual use; the source and the volume required.
• Sophisticated Data Preparation
  Depending on the quality of the data you plan to use for your campaign, Teleconnexion may recommend deduplication, prioritisation, data matching and enhancement. This ensures that the calls we make on your behalf are well targeted and cost effective. We have developed sophisticated deduplication software to match or amalgamate up to 25 databases simultaneously and update your lists with SIC codes, postcodes and standardised address formats. We can also screen against Telephone Preference and Fax Preference Service registers to help you comply with Data Protection legislation.
• Customised Telemarketing Input Screens
  Bespoke input screens will be developed for your project to enable us to manage and audit scheduling of your calls and provide a comprehensive suite of reports for you.
• Telemarketing Campaign Costs
  Our telemarketing costs include telephone charges, diary management, telemarketer time, project and account management and supervision. We offer cost per contact, hourly or daily rates for pilot campaigns – as well as outcome-based costs for roll-out campaigns.
• Reporting and Administration
  Teleconnexion typically provides daily appointment information and weekly call statistics and outcomes.
• Evaluation and Post-campaign Activity.
  Once the pilot project has been completed, Teleconnexion provides a final set of call statistics and updated database to include all the call details. We can help you to evaluate the success of the project, provide an end of campaign report with campaign highlights and can provide recommendations for roll-out if required.