As part of the launch of the Renault Laguna, Teleconnexion sourced prospect data, undertook sophisticated data matching and mining and secured qualified sales opportunities for a national salesforce. The campaign generated more than £17 of revenue for each £1 spent on the campaign.

“Teleconnexion contributed significantly to the launch of the new Laguna by generating excellent sales appointments for our dealers. They managed the whole process to an exceptionally high standard, from data provision and management through to telemarketing scripting and execution. An excellent team with first class account management skills.”

Chris Liptrot, Renault Retail Group Ltd