To improve data completion, accuracy and consistency, Teleconnexion used external data sources to enhance existing prospect data, coupled with in-depth telephone cleansing and sophisticated deduplication processes. This enabled the client to create a database that will help achieve business plan objectives, reduce brand damage and boost direct marketing response rates.

“Teleconnexion are our data partner – helping to update electronically and by telephone over 100,000 records over the past 3 years. It simply isn’t an easy task to do well, but Teleconnexion undertake the work very professionally and keep us up to date every step of the way. They fully meet our expectations of a quality supplier; we’d recommend them to other Business Links searching for help, and we look forward to working with them again in the future.”

Joan Redpath, Business Link for Essex